Understand what SEO is and why it is essential for your website

What is SEO and how important is it for your digital presence?

Online visibility starts with good SEO practices

In an increasingly digital world, being visible in search engines is essential. This is where SEO — Search Engine Optimization — comes in.
SEO consists of a set of techniques and strategies whose main objective is to improve the positioning of a website in the organic (non-paid) results of search engines such as Google , Bing or Yahoo.

How does SEO work?

The logic of search engines

Search engines use algorithms to analyze millions of pages every day. These algorithms rank websites based on relevance, content quality, technical performance, and user experience.
An SEO-optimized website has a clear structure, relevant content, strategic keywords, and quality technical expertise (such as loading speed and mobile-friendliness).

Main SEO Factors

On-page SEO :

optimization within the website itself – titles (H1, H2...), meta descriptions, friendly URLs, valuable content and well-positioned keywords.

Technical SEO :

includes site speed, mobile-first design, sitemap, clean navigation, and security with HTTPS.

Off-page SEO:

involves backlinks, domain authority and social shares, which increase reputation and relevance.

Why is SEO important?

Increase visibility and attract qualified traffic

Investing in SEO allows your website to be found by the right users at the right time.
Better positioning in search engines increases the likelihood of qualified visits, with greater conversion intent.

Consistent results in the medium and long term
Unlike paid advertising, SEO does not generate immediate results, but rather builds a sustainable digital presence.
Good positioning can last for months, reducing acquisition costs and increasing ROI .

What is ROI in SEO?

ROI stands for Return on Investment and measures the gain generated by SEO actions in relation to the amount invested .
For example, if you invest €1,000 in SEO and generate €5,000 in sales, you have achieved an ROI of 400%.
This indicator helps to understand the effectiveness of the strategy, allowing more informed decisions about continuing or adjusting optimization efforts.

Who should invest in SEO?

From small businesses to big brands

SEO is useful for any organization with a digital presence:

• Local businesses that want to appear on Google Maps ;
• E-commerces that compete with marketplaces;
• B2B companies that rely on qualified leads;
• Bloggers and content creators who want to grow organically.