SEO and Image Accessibility with Studio CMS

Image SEO: Improve accessibility and ranking

SEO (Search Engine Optimization) doesn’t just apply to text. Images also play a key role in a website’s visibility in search engines — and in the user experience. Correctly optimizing image attributes, such as alt and title, can make all the difference.

What is SEO applied to images

The alt attribute , or alternative text, describes the visual content of the image . It is especially useful when the image does not load or is accessed by screen readers used by people with visual impairments. In addition to fulfilling an accessibility function, this text is read by search engines, contributing to the positioning of the page in search results — especially in Google image search.

The role of the image title
The title attribute provides an additional description that appears as a small caption when the mouse is hovered over the image. Although it has less direct impact on SEO, it can improve the user experience and reinforce the context of the image.

Digital accessibility: including everyone is essential
Textual descriptions of images allow support tools to "read" the visual content to those who cannot see it . This is especially relevant on institutional websites, public service platforms , e-commerce or education , where digital inclusion is a legal and ethical requirement.

How Google interprets images on your website
For Google and other search engines, images are not automatically understood. The way to "read" visual content is through what is given to it in terms of text: the alt provides an objective description of what is in the image, the title complements this description and the file names (such as product-electric-bicycle.jpg) also help.

Well-described images improve the SEO of the page as a whole, increase the average dwell time and facilitate indexing in Google Images, generating additional traffic.

Studio CMS: a tool that facilitates visual SEO

Studio CMS , a content management platform developed by Fullscreen , was designed to facilitate the application of these good SEO practices. Through the intuitive back office, it is possible to insert alternative texts and titles in all images uploaded to the site, as well as optimize file names and descriptions for search engines.

Additionally, Studio CMS includes automatic per-page SEO validation capabilities, helping marketing and content teams ensure that all elements — including images — contribute to better organic performance.

Best practices for optimizing images for SEO

Use clear and relevant descriptions

Avoid generic phrases like “ image1.jpg ”. Prefer something like “ ecological cork mat ”.

Use keywords sparingly

Incorporate strategic terms that match the user's search, but avoid excessive repetition of words .

Optimize image size

Images that are too heavy hurt page speed , which also affects SEO .

Rename files before uploading

Avoid automatic names like IMG_2048.jpg . Use informative names with hyphens between words.

Conclusion: Images that drive visibility and inclusion

Image optimization goes beyond aesthetics. It’s an essential element of usability, accessibility, and online visibility. By taking care of details like alt , title , and file names — and with the support of platforms like Studio CMS — you not only improve your audience’s experience, but also increase the likelihood of being found by new users.