Alt text on images: SEO and accessibility

Why every image on your website should have alt text: SEO, accessibility, and user experience

In a digital world where visuals are paramount, images are often seen as mere decorative elements. However, they play a fundamental role in terms of SEO, accessibility, and user experience . One of the simplest and most effective best practices, yet so often overlooked, is the use of alt text for each image.
 

What is alternative text (alt text)?

Alt text is a brief description of the image that appears when it fails to load or is read by assistive software, such as screen readers for the visually impaired. It's essential for ensuring digital accessibility and enabling everyone, regardless of their abilities, to understand a website's content.
 

Advantages for SEO

Search engines like Google don't "see" images; they interpret their content through attributes like alt text and filename. By using clear and relevant descriptions , you increase the likelihood of your image appearing in Google Images results, improving your page's overall SEO.
 

Better experience for all users

Images with alt text also improve the browsing experience on slow connections or in contexts where visual elements don't load properly. They ensure that essential information remains accessible, even without visuals.
 

How Studio CMS helps with this task

Fullscreen's Studio CMS makes it easy to implement these best practices: you can easily add alternative text, image titles, and friendly file names directly in the back office while creating or editing content.

By integrating this functionality in such an accessible way, Studio CMS helps websites created with the platform be more visible, more inclusive, and more effective , all with minimal effort on the part of content teams.