Poly Lanema is a company of Lanema Group based in Ovar that operates in two distinct areas: Engineering Plastics and Technical Aluminum and Standard Products, complemented with one of the most advanced cutting centers in Europe. With a wide range of Engineering Plastics and Technical Aluminum, Poly Lanema launched Fullscreen the challenge of creating a new institutional website that promotes its products and services (a huge offer that needs a clear segmentation that efficiently guides the user) and capitalize visitor’s interest by guiding them to an online store to complete the cycle.
In the online store, due to the dimension of the offer and the complexity of the products and services, it was necessary to implement a series of support tools, namely filters, product configurators (which import all the sizes and characteristics of a product), technical files or software manufacturing programs. In addition, a customer area was also created, with all its information such as personal data, orders or quotes, information that is completely integrated with the company's ERP.
This portal has been optimized in terms of SEO strategy and digital marketing in order to promote Lanema's products and improve the user experience of its visitors. A 100% responsive layout in mobile format with a clean, light and current design, functional and practical menus, a taxonomy that assertively guides the visitor through its sitemap as well as calls to call to action or interconnection with the company's social networks are aspects fundamentals that our web design team took into account when creating this website.