J.Soares was founded in 1991, aiming to become a market leader in the manufacture of Jewellery and Gold Pieces. The company offers highly specialized and qualified services, designing its own collections of jewellery and providing tailor-made services to own brands. J.Soares chose Fullscreen, as its partner, to renovate its corporate website.
The goal of the project was to give the website a refined look, which would display the innovation and professionalism that characterize J.Soares’ services. Besides this, the priority was to obtain leads in the international market.
In order to develop this Online Store, it was chosen the StudioCMS platform, created by Fullscreen. The choice of this platform was based in its advantages, within which are its ability to adjust to any type of UI/UX, a free and responsive content management and an advanced optimization of the websites in terms of the SEO strategy. Besides, StudioCMS enables the client to become practically autonomous when inserting and managing content.
The J.Soares website presents the brand’s products and collections, in a detailed catalogue for each product and which contains an information request form. There are also available a Reserved Area and a News Area.
This website has been optimized with an advanced SEO strategy and in terms of Responsiveness, so that it can be accessible to all devices. The website is available in two languages, Portuguese and English, in order to enlarge its accessibility to the global market.
The designed layout presents a refined look, which transmits the innovation and professionalism inherent to the brand. The menu, with motion design, values simplicity and functionality, in order to guide the user correctly through the sitemap. It is available a membership request form, so that the user can have access to all of the products. This form can be replaced by the registration in the Reserved Area. Both aim to grant access to the whole of the products and J.Soares collections. There were made links to the J.Soares social media channels, to promote the communication between the brand and client, as well as to enable the user to be aware of all of the brand’s news.