Ferramaq is the online store of the Gonçalves & Moreira Group, a specialized supplier to Industry and Construction. The Group entrusted Fullscreen with the development of its most recent online store. In the market since 1967, the Group decided to take its’ offer to Industry and Construction professionals in the whole of the national territory.
Fullscreen, besides redesigning the brand’s logo, developed a project which had as its’ goal improving the brand’s competitiveness, to cope with the new challenges of the Digital Market. The project observed the brand’s mission, to create a home to every professional, and make it reach the whole of Portugal’s territory. Therefore, the new website combines e-commerce, after-sale service and maintenance and repair of tools and machines, by a specialized team of technicians.
In order to develop this website, Fullscreen recurred to CMS technology WordPress. This way, it was possible to create a versatile platform, fulfilling the client’s needs, and which is 100% responsive.
This website has been optimized with an advanced SEO strategy, which allows the growth of the brand’s authority before its’ competitors, in the digital world.
It has been designed a responsive layout, which includes a menu with motion design, simple and user-friendly, in order to guide the user, correctly, through the sitemap. There have been developed pages to each brand present on the online store, customized with each brand’s color palette.
An inscription form to the newsletter is available, as well as links to the company’s social platforms, so that the user is aware of new products and sales campaigns. In addition, there is an area containing a form to book technical assistance, and a Blog.